Foshan City, end of April 2025 — The Guangdong Ceramics Association recently hosted the thematic dialogue session "Breaking Barriers and Reconstructing: How New Productive Forces Reshape the Value Logic of the ceramic tile Industry" in Foshan. Mr. Henry, President of Guangdong WOWSLAB New Materials Technology Co., Ltd. (WOWSLAB), attended as a leading innovator in the sintered stone sector, sharing strategies for high-quality industry development based on the company’s intelligent manufacturing practices.
In his keynote speech, Mr. Henry emphasized that the core of new productive forces lies in the dual engines of technological revolution and business model reconstruction. At the technical level, WOWSLAB has pioneered high-performance eco-friendly materials, breaking through limitations of traditional ceramics. By implementing digital transformation in production processes—including Italian high-end intelligent pressing machines, digital kilns, and industrial big data systems—the company has achieved industry-leading standards in product yield and efficiency. Addressing green trends, Mr. Henry stated, "The eco-friendly attributes of sintered stone are not cost burdens but strategic levers to unlock the high-end market." WOWSLAB’s lightweight sintered stone products, aligned with prefabricated construction policies, have strengthened its green brand image among premium clients.
The company adopts a dual-track strategy of material breakthroughs and scenario expansion in R&D. It focuses on differentiated innovations such as textured and ultra-thin sintered stone to build technical barriers, while exploring integration with smart home ecosystems to create a "sintered stone + high-end customization" niche. Mr. Henry highlighted that "premium customization is the lifeline of our brand," leveraging proprietary textured products to deliver tailored solutions for luxury residences and artistic spaces. This approach, coupled with high-margin returns, fuels upgrades in intelligent manufacturing and consolidates the company’s competitive edge.
As a pioneer in defining the textured sintered stone category, WOWSLAB is reshaping industry value through green manufacturing and application innovation. Its "technology-driven, high-end positioning" model offers a dynamic blueprint for the sector’s transformation.
